Marketing Nonessential Goods and Services Internationally
Number of pages:
3
ABSTRACT:
A 3 page paper discussing the sociocultural, economic, political/legal, and technological environmental factors that marketers must consider when marketing any nonessential good or service, using Barbie® dolls, beer and financial services as examples and points of reference. Individuals in the target market must have money in sufficient amounts so that they can buy the sources they need. No sources listed.
FILE NAME:
File: CC6_KSmktgMiscIntl.rtf
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